Annapolis Yacht Sales

Annapolis Yacht Sales
Since 1953...

Sell Your Boat

Sell Your Powerboat of Yacht With Annapolis Yacht Sales In Maryland & Virginia

Annapolis Yacht Sales is a new and used yacht sales and service company that has been in business for over 65 years. Since opening its doors in 1953, Annapolis Yacht Sales has seen immense growth, especially in the past decade and we proudly continue that trend. We have experienced triple digit growth since the new owners took over in 2012. This growth is attributed to multiple factors, mostly, our dedicated staff and our loyal customers but also our top-notch marketing strategies. Within the last 5 years we have opened 2 new offices -- In addition to the Annapolis and Deltaville offices AYS is now located in Kent Island  to stretch the entire Chesapeake Bay Region for your convenience. In that time, we’ve expanded our Powerboat Service, Detail and Parts departments. Now certified in Mercury, Yamaha, Mer-cruiser, Crusader, and Volvo Penta you can feel confident in Annapolis Yacht Sales to guide you through your entire boat buying process from beginning to end.  

How Do We Sell Your Yacht? Our Top 10 Marketing Strategies

[1] Benefit of a Trusted Business - Boaters on the Chesapeake Bay have been trusting us to guide their yacht purchases since 1953. For over 65 years we’ve established a solid reputation and we are confident in guiding you through your boat buying experience. We handle every part of the selling process including financing, survey, documentation, detailing, parts & service.

[2] We have the RIGHT Sales Team - Our sales team has over 100 years of combined experience in the boating industry which means we can offer extensive industry knowledge that you won’t find anywhere else. We are dedicated to helping customers find the right boat that will fit their needs. 

[3] Strong Online Presence - Boat buyers do 90% of their shopping online, so we are committed to getting our boats the best exposure. We heavily invest in our web presence so that your boat appears near the top of search engine results. Plus, we make it easy for boat shoppers to find and view your listing from their phone, tablet, or desktop. We are constantly striving to improve the digital shopping experience for our clients.

[4] Listings on Multiple Websites - Modern boat buyers use Yacht World & Boat Trader more than any other yacht MLS. Knowing this we spend the bulk of our marketing budget on these sites. Every week we feature select listings on each homepage & enhance over 150 of our listings so that your boat stands out. When you list with AYS your boat is getting exposure on 6 prominent websites in the industry – Yacht World, Boat Trader, Yacht Market, More Boats, Marine Source and of course Annapolis Yacht Sales.

[5] Invest in Video Advertising - YouTube has over a billion users, almost one-third of total internet users. As far as growth it is projected to claim more than 80% of all web traffic by 2019. Modern boat buyers trust video over any other form of content marketing. We ‘ve invested in state of the art technology and an onsite videographer to make your boat stand out digitally. Our goal is to be on the forefront of video advertising in the marine industry. AYS now offers 3D virtual boat tours, 360 videos and listing walk-through promos available for each client.  

[6] See your boat in Print - Our local publications have wide distribution among most local businesses around the Chesapeake Bay. We advertise our listings in monthly print publications. We find that classified and brokerage ads promote your boat to the serious local powerboat buyer.  

[7] E-Marketing & Social Media - Each month AYS utilizes our email list & social media accounts to keep you up-to-date with the hottest listings & customer events. Both our e-marketing campaigns & social media advertisements are sent to targeted audience group so that the information they are receiving is relevant to their interests.

[8] Big Presence at Boat Shows - AYS participates in several National and International Boat Shows every year, that way our boats have exposure to thousands of serious buyers in a single weekend. You’ll find us each year at the Baltimore Boat Show, Ft. Lauderdale International Boat Show, Annapolis Spring Sailboat Show, Bay Bridge Boat Show, United States Sailboat Show, and United States Powerboat Show.

[9[ Education - AYS is dedicated to educating its staff and customers. Each year we provide YBAA certification training to all our sales staff as well as on-site factory training for each of our brands. Every brand we carry has a matching Brand Specialist who is specially trained and receives continued education for the brand. Our customers are provided weekly how-to videos on YouTube as a customer reference guide to feel more confident & safe on the water. 

10. AYS Cares - Annapolis Yacht Sales attributes much of its success to the support of our local community. Whether it be through financial contribution or direct volunteer work, we think it is important to give back to local organizations that keep our community thriving. Each year we donate a large chunk of our budget to over 15 local organizations who make a positive impact on our community.

To list your boat with a Powerboat Salesperson please contact our Kent Island office in Maryland 410-941-4847.

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